I found the keyword website ideas, saw that it had a search volume of 2900, and thought 😍 perfect. First and foremost, you need to know what you want to rank for. And of course, you want to rank for terms that your ideal customers are plugging into the search box. These are keywords, and you’ll need keyword research tools to identify what’s reasonable for you to rank for. In some instances, Google interprets visuals as the most suitable form of meeting search intent. Queries such as “How to…” tend to tap into video content, and get rewarded with higher rankings.
Track Performance and Adjust Your Strategy
Below are SERPs for Chicago dog grooming and Chicago mobile dog grooming. I call this list my “how to get my business on top of Google search” questions. Chances are you’ll begin to see where your website is falling short and why it isn’t ranking with Google.
- It’s about understanding what potential customers are searching for and why.
- We as business owners will never know exactly what we need to do in order to rank organically, however, this is a guideline that will help you get started.
- Top-ranking pages also show strong E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness).
- Use a large enough font and a high contrast ratio to make the text easy to read.
- Record the results you find; otherwise, you won’t be able to track your performance over time.
Step 2: Apply the RANK Function
In such a way, Google started testing security aspects as a SEO Anomaly part of ranking factors in 2014. After multiple tests, the company decided to utilize a secured connection as a ranking signal. If your competitors rank high on SERP, you can check what keywords they are using. Most SEO tools let you input the rival’s link and show precise information on it. Accordingly, create content that is useful, relevant, and in-depth (what Google actually values).
The Mean Word Count of a Google First Page Result Is 1,447 Words
LSI keywords (aka latent semantic indexing) refers to related phrases that a search engine like Google can use to get a better understanding of a page’s content. However, they’re not entirely synonyms, but rather phrases and words that are closely connected to your main keyword. It should be easy for users and search engines to find their way around your site. Not only should your pages be straightforward to navigate, but it should also look professional and attractive. However, it’s not just about winning new customers (or diverting some of your competitors’ potential customers). It also helps to boost the credibility of your brand or business.
Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same. And this mini SEO checklist will help ensure that your page is optimized for SEO. RankBrain is an AI system that helps us understand how words are related to concepts. It means we can better return relevant content even if it doesn’t contain all the exact words used in a search, by understanding the content is related to other words and concepts.
Like the Google algorithm, Moz’s domain authority algorithm ranks websites from 1 to 100 based on a number of factors like backlinks, root domains and the history of your site. Early on in our blog’s history, over 2/3rds of our website traffic came from 2 articles—our only 2 articles to consistently rank #1 during that time. To ensure that your site continues to rank well, check if your old content is decaying — especially blog posts with dates on them. To do this, you can use Google Search Console and see which pages have lost, clicks, impressions, or rankings.
For the keyword, “SEM marketing agency” HawkSEM ranks top three on Google. Generally, with a higher website authority, you increase your chances of ranking for a competitive keyword. Because all content is different, and so is each audience, the best link building tactic is the one that you invent. Another similar tactic this pairs well with is broken link building. Whatever you choose, be sure to find who is linking to the competition, and earn those links for yourself.
For example, a press release can be valuable if you want to get mentions from the right type of press (in terms of SEO, there’s something like bad publicity). Plus, using LSI keywords also helps to improve your topical depth which in return helps with relevancy. In 2024, topical depth will become more important (hence, the preference for long-form content).
