You can ask Google to recrawl your page using the URL Inspection Tool. Broken links disrupt the user experience because they don’t redirect to other pages, so it’s important to find, report, and repair them using your preferred site audit tool. To check your website’s mobile friendliness, use Google Lighthouse to run an audit for performance, accessibility, SEO, and progressive web apps (PWA).
On the search side, track keyword rankings with SEO audit tools like Wincher, Ahrefs, or Semrush to see how well your pages are doing in the SERPs. On-page SEO involves reviewing elements on individual pages to ensure they’re easy for search engines to understand and provide a good user experience. During an audit, the focus isn’t on making fixes but on assessing page-specific issues that need attention.
Checking the crawl budget
To start the audit, create a list of all your company’s social media accounts. Do some extra digging to make sure you don’t miss any you’re not aware of, such as accounts started by other departments. Your brand’s online performance can also be impacted by social media. If your social media presence isn’t pushing more traffic to your website, then it’s time to conduct a social media audit.
It currently ranks 9th for the keyword “how to manage stress”. The Google Search Quality Rater Tool has a detailed evaluation component of the report to get into specific issues that need fixing. The tool evaluates the depth, quality and accuracy of your content. The tool does an initial check to see if your content falls into the YMYL category.
You can do this by simply searching for your target keywords and noting what questions appear in the PAA section. Click on the arrow next to the number indicating the number of backlinks from a certain domain. This expands the view to show specific pages that link to your competitors. You’re competing with others in your space for the top spots in search rankings.
SEO Auditing
The next stage of your SEO auditing process is to use one of the many free SEO auditing tools for website analysis to look at critical on-page factors. You can also download a free on-page SEO checklist here that covers the items below more in-depth. With a significant number of users visiting websites on mobile devices, evaluating the mobile responsiveness will ensure you’re giving those users the best possible experience.
Review all errors and follow Google’s instructions to ensure your website has no serious problems. If you don’t get a nice listing, as explained above, then this means that there are several issues with your website. The second way is to compare your Google organic traffic for the dates Google released an algorithmic change. You should find out when the penalty was imposed and why your website was penalized.
We use it to generate an overall “score” for each page of your site – and we can track how those scores change over time with our optimization efforts. Once flagged, it’s relatively easy to correct these mistakes after your SEO audit. We can use it to detect plagiarism, grammatical issues, spelling errors, and other issues that could interfere with your SEO results. Ubersuggest is an analytics tool that helps us with several areas of research.
- If you haven’t updated your map in a while, that could be first on your list of SEO to-do’s.
- Duplicate content refers to duplicate “main” content and pages, like duplicate blog posts, product pages etc.
- Optimizing content for Large Language Models (LLMs) has become more and more important.
- Make sure your content is meeting the users’ search intent, as well.
These straightforward steps are often enough to achieve SEO success, yet many overlook them while searching for complicated shortcuts. This isn’t busywork; it’s the foundation of a solid SEO strategy. Next to each URL, there should be the main keyword that the page should target, plus a few related synonyms or variations. Certain schema types, like rich results markup, allow your listings to display SEO Anomaly extra details, such as star ratings, event information, or product prices. These “rich snippets” can grab attention in search results and increase click-through rates. Redirecting those resources toward content and foundational SEO improvements usually yields way better results.
Google often shows meta descriptions in the search results, so you should try to write an enticing one for every important page. Missing H1 tags, on the other hand, usually point to bigger issues like an improperly coded theme. It shouldn’t list things like redirects, non-canonicals, or dead pages because those send mixed signals to Google. Core Web Vitals are metrics that Google uses to measure user experience. They measure a page’s load time, interactivity, and the stability of the content as it loads.
