If you don’t have access to a keyword research tool, try brainstorming phrases that someone would search to find what you’re offering and look at which terms competitors rank for. If major corporations are taking up most top spots in a SERP, it’s a good sign you might want to look for a less competitive keyword option. If an image file size is too big, it may slow the load speed of your site.
Once you identify the three Cs of search intent, you should have a pretty good idea of what type of content Google “recommends” to its users for particular search queries. One of them is looking for linking patterns among your competition so that you can get links from the same websites. Internal links are links from one page on your site to another. They help Google understand what a page is about and boost its authority, which can lead to higher rankings.
Tool #7. GT Metrix
Invest in good practices and avoid shortcuts for sustainable SEO success. Before diving into the checklist for on-page SEO, it’s essential to understand the critical elements that require SEO Anomaly attention to optimize your B2B website effectively. Each of these components plays a vital role in how search engines assess your page and how users interact with your content. High-quality images are usually large files that can slow your site down, and that’s a problem. Using smaller image files and giving them descriptive names, captions, and alt tags will favor your SEO. For one, you’ll make your site more accessible, so it’s helpful for a wider audience.
Don’t forget that with mobile-first indexing, Google is looking at your web “via the mobile device”. Therefore, pay particular attention to page speed on mobile phones. In the Coverage view, choose “Excluded” and check to see if there are any pages that should be indexed in that list.
You can get readers to click on your results by creating meta descriptions that are descriptive and that contain your target keywords and/or variations thereof. The title tag gives both people and search engines an overview of what your content is about. That’s why it’s so important to spend some time creating the perfect title for your content and web pages.
Google Search Console
With smart on page SEO strategies, we can easily rank our website at the top of the result pages. Discover 10 AI-powered hacks to revolutionize digital marketing in 2025. From personalization and predictive analytics to AI-driven SEO and content creation, learn to dominate with cutting-edge strategies. Enroll in the Best Digital Marketing Course or a Prompt Engineering Course to excel. One of the best ways your website can establish it is through links from other reputable websites. What was once so important to rankings now plays a much smaller role.
- Part of a website’s crawlability lies in its internal linking structure.
- Next on our list of on-page SEO activities is optimizing your URLs.
- Internal linking between new content and primary landing pages also signals content depth to search engines increasing their trust in your site.
- Each page must have a unique title that will help search engines, and users understand what the page is about.
- Just ensure that your alt descriptions reads naturally for people, and avoid stuffing keywords for search engines.
Use Target Keywords Early
But instead of focusing on how many times to use the target keyword, you should rather place an emphasis on the user experience. When it comes to SEO, you should always consider the user experience. Conduct thorough keyword research to understand and target the right keywords that your audience is searching for.
